The key metrics Amazon is using to measure its long-term growth are: Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital. The stronger our market leadership, the more powerful our economic model. This value will be a direct result of our ability to extend and solidify our current market leadership position. We believe that a fundamental measure of our success will be the shareholder value we create over the long term. These lessons are fundamental for any small or large organization entrepreneur to understand the pitfalls to avoid running a successful company!Īs Jeff Bezos said in their first shareholders’ letter of 1997: Of this 15%, 75% of ownership belongs to Jeff Bezos, while the remaining 25% belongs to Mackenzie Bezos.Īmazon customer obsession In the Amazon Shareholders’ Letter for 2018, Jeff Bezos analyzed the Amazon business model and focused on a few key lessons Amazon has learned. Therefore, of this 15%, 100% of the voting power belongs to Jeff Bezos. Indeed, Jeff Bezos kept voting and controlling power for all the stocks co-owned with Mackenzie Bezos. In fact, as of 2023, his ownership stake is worth over $121 billion.įollowing the divorce of Jeff and MacKenzie Bezos, the Amazon ownership structure didn’t change that much. Among its 12 subsidiaries, Amazon has, Audible, CamiXology,, IMDb, PillPack, Shopbop,, Twitch, Whole Foods Market, Woot!, and Zappos. Over the years Amazon acquired several companies. Jeff Bezos’ ownership of Amazon makes him the wealthiest person on earth.Īmazon itself is an empire, owning many subsidiaries! Amazon is a consumer e-commerce platform with a diversified business model spanning across e-commerce, cloud, advertising, streaming, and more. Many of these companies have been acquired by Amazon over the years, but some have been the result of direct investment from Bezos himself (through his investment arm called Bezos Expeditions). However, the entrepreneur owns companies in several industries, including health care, retail, robotics, real estate, and media. The Bezos Empire Jeff Bezos was best known for founding eCommerce giant Amazon in 1994. Top institutional investors include mutual funds like The Vanguard Group (6.6% ownership) and BlackRock (5.7% ownership). Other top individual investors comprise Amazon’s CEO Andy Jessy, with 94,729 shares. With 64,588,418 shares, Jeff Bezos is the primary individual investor. Digital Business Models Podcast by FourWeekMBA. Business Strategy Book Bundle By FourWeekMBA.An Entire MBA In Four Weeks By FourWeekMBA.100+ Business Models Book By FourWeekMBA.Its acquisition of Whole Foods in August 2017 for US$13.4 billion substantially increased its footprint as a physical retailer.Īmazon has earned a reputation as a disruptor of well-established industries through technological innovation and "aggressive" reinvestment of profits into capital expenditures. Its other subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market. It has multiple subsidiaries including Amazon Web Services, Zoox, Kuiper Systems, and Amazon Lab126. Initially an online marketplace for books, it has expanded into a multitude of product categories, a strategy that has earned it the moniker The Everything Store. It is considered as one of the Big Five American technology companies, alongside Alphabet, Apple, Meta and Microsoft.Īmazon was founded by Jeff Bezos from his garage in Bellevue, Washington, on July 5, 1994. It has been often referred to as "one of the most influential economic and cultural forces in the world", and is often regarded as one of the world's most valuable brands. is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence.
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